The growth in social media in recent years has spawned many success stories of businesses that were built entirely off the back of a single post on Facebook. Hence, why more and more people are looking for Facebook post ideas for business.
In the early days, savvy marketers figured out what to post on Facebook and engage with their audience. Whether fun Facebook posts, educational, or entertaining, the platform really made customers feel closer to businesses, helping them find amazing deals and really leveled the playing field for businesses big and small.
But then as Facebook grew (and more importantly, floated on the stock exchange), they realized what a powerful platform they had created, deciding that if businesses wanted to continue to use Facebook to generate new customers, they would have to be willing to pay to play.